ASICS

Originating in post-war Japan in 1949, ASICS—an acronym for the Latin phrase "Anima Sana In Corpore Sano" (a sound mind in a sound body)—has evolved into a powerhouse in performance footwear. Founded by Kihachiro Onitsuka, the brand began by making basketball shoes and soon became synonymous with high-tech running innovations. ASICS gained worldwide recognition through iconic models like the GEL-Kayano and GEL-Lyte series, prized by runners and sneaker enthusiasts alike. Known for its cutting-edge GEL technology and emphasis on biomechanics, ASICS blends sport science with timeless design, leaving a lasting impact on athletic culture, marathon communities, and retro sneaker fashion.